Web-to-Print and Fulfillment Technology: The MyHeinz.com Solution
The Client: H. J. Heinz
The Challenge: Create a consumer-driven web-to-print and fulfillment application to support H. J. Heinz’s www.myheinz.com Talking Label program.
The Solution: “It’s not about the ketchup, it’s about the solution.” That’s the approach Heeter Direct took when presenting a solution to H.J. Heinz for their MyHeinz.com Talking Label program, which allows consumers to order personalized ketchup bottles – consumers select their specific message and receive customized bottles made specifically for them.
Heeter Direct partnered with H.J. Heinz, providing them with a custom solution to meet their needs. Through a strong understanding of H.J. Heinz’s program needs and goals, coupled with an arsenal of graphic communications tools at their disposal, Heeter Direct implemented a customized solution complete with one-to-one digital printing, print on demand, fulfillment on demand, website development and maintenance, e-commerce, and customer service. The results speak for themselves.
“You all have made me very happy! The bottles read clear and look fantastic. I can’t wait to put them on the tables and listen to everyone’s reactions. Thank you Heinz and Heeter Direct!” - Satisfied MyHeinz.com Customer
“This is the type of company (Heeter Direct) we want to be associated with, providing a great individualized experience to all of our consumers. Thank you Heeter Direct - you represent what Heinz is all about.” - H. J. Heinz Executive