Nemacolin Woodlands Resort Leverages The Power of One-to-One
The Client: Nemacolin Woodlands Resort
The Challenge: Develop one-to-one marketing campaigns that targets customers based on past purchasing levels and behaviors.
The Solution: Nemacolin Woodlands Resort knows how important it is to cater to the individual needs of its clients. As one of North America’s premier resort destinations, Nemacolin takes pride in providing each and every one of their guests with a one-of-a-kind experience, tailored to meet their personal preferences.
In order to maximize the impact of their marketing efforts, Nemacolin understands the importance of one-to-one marketing. That’s why they leverage their customer data to create marketing communications that provide targeted offers and messages to their clients. That’s why they trust Heeter Direct to make certain their one-to-one direct mail campaigns are done right.
“Producing one-to-one print communications is more than just outputting files and running the presses” according to Lesley Kohlmyer, Client Solutions Executive for Heeter Direct. “One-to-one is a digital printing process that requires a strong understanding of data manipulation. We have in-house experts that understand how to make the most of customer data, and work with them to uncover ways to get the most out of their campaign.”
With one-to-one digital printing, Nemacolin is able to customize the text and even the images on their direct mail pieces, resulting in a greater impact, better response rate, and higher return on investment. Here are a few samples.