Audio Message Provides Unique Direct Mail Communication

The Client: One of the largest health insurance providers in the United States.

The Challenge: Develop, implement and execute a unique direct mail communication that stands out during peak Medicare open enrollment timeframes.

The Solution: When Heeter Direct met with its client to discuss its plans for their upcoming Medicare open enrollment promotions, one thing was made perfectly clear from the get go . . . the promotional vehicle to drive health plan enrollment needed to be different . . . something that would stand out from the rest of the direct mail promotions that so heavily saturate the Medicare market during peak open enrollment season.

This is where Heeter Direct’s value added services, coupled with their organizational beliefs in building strong partnerships with their clients, played an integral role in developing a unique solution. Leveraging their technology and experience in printing, kitting and mailing, along with their creative services and knowledge of the direct mail industry, Heeter Direct developed a direct mail communication that truly stood out both to the eye and ear!

A full color tri-fold self mailer. It sounds ordinary, doesn’t it? However, this was no self mailer, and the sound it provided was anything but ordinary. This self mailer was implanted with an audio device that was triggered when the piece was opened, providing both a written and audio message all in one targeted direct mail communication.

“The piece that we developed was similar to the musical greeting cards that many of us are familiar with, however, this communication contained a verbal audio recording specific to our client’s campaign message” said Brian Reddecliff, Senior Executive – Client Solutions.

Heeter Direct developed the concept, coordinated the development of all components, printed, hand assembled and mailed more than 200,000 units. The results were fantastic, resulting in increased inquiry generation and health plan enrollment.

As Heeter Direct’s client said, “This is why we partner with Heeter Direct. They understand our company and our needs and work with us to come up with answers specific to our organizational needs.”